Ashley, Thought Leader Liaison, Fertility Marketing
Relentless Goal Chaser
Mountain biking is a way for me to rejuvenate and focus my energy on what's important. I needed that when we were getting a program started that was unlike anything we had ever done before for patients.
I asked one of the nurses at the hospital in Fort Bragg, “What do you love about your job?” And she just lit up, and said “We recently treated an injured veteran who was paralyzed, and we were able to help him build a family.” I could tell by the way that she reacted that this was probably the most important thing that she had done.
At that moment, I had a lightning bolt hit me: this is very consistent with EMD Serono’s values. Within 24 hours, I called the marketing department and started working on what would become the Compassionate Corps program.
I knew it was a great idea and that it was important. So I relentlessly rallied more people at the home office to ensure we did it right. Compassionate Corps launched last June and within a few months we had already helped military families get free fertility medication.