There may be cases where EMD Serono will ask you for personally identifiable information such as your name, mailing address, and email address. For example, we may request personally identifiable information when you participate in a survey, contest, or other service that requires registration or subscription. EMD Serono will not collect any personally identifiable information about you unless you provide it to us voluntarily.
The Web Site is not directed at individuals under eighteen years of age, and EMD Serono does not intend to collect any personally identifiable information from such individuals, unless otherwise stated at the time such information is collected.
EMD Serono may automatically collect non-personally identifiable information about your use of the Web Site, such as the name of your internet service provider, the EMD Serono web pages you have visited, the date, time and duration of your visit, your IP address and the Internet address of the website from which you linked directly to our Web Site. This information will not be linked to personally identifiable information.
EMD Serono may use this information for statistical purposes to analyze and enhance the Web Site, and may aggregate this information and share such aggregated information with business partners, sponsors and other third parties for various purposes including product and service development and improvement activities. For example, we use browsing data to create aggregated statistics (such statistics do not show data about a single user but only about the collected data of a number of users), to learn what is of interest to users in order to improve the Website and its offerings. We also use the browsing data for maintaining or restoring the security of our Website or to detect and correct technical defects and errors. We also collect data about the location of the devices accessing our Website for statistical purposes (such as statistics regarding from where visitors access our Website); you can control the authorization for this using your browser settings.
You can disable or block cookies in your browser software; however, this may result in restrictions regarding the usability of the Website. In addition to cookies, we may also use other web technologies such as pixel tags, web beacons or clear GIFs (hereinafter also referred to as “cookies”) for these purposes.
This Website may use a number of third party web analytics services, including those provided by Google, Inc. (“Google”) and Adobe Systems Software Ireland Limited ("Adobe"). Services such as Google Analytics and Adobe Analytics use “cookies” to help the Website analyze how users use the site. This means that information about you and your use of the Website is transmitted to Google, Adobe or other services that we may use and processed on our behalf for the purpose of compiling reports on website activity, measuring website visits and visitors and providing similar services for us. This includes the transmission of your IP address, but it will not be merged with other Google, Adobe or other third party data. If we use Google Analytics, Adobe Analytics or other web analytic services, you can opt-out from being tracked by them as follows:
For Google Analytics, you can opt-out by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: http://tools.google.com/dlpage/gaoptout?hl=en.
For Adobe Analytics, you can opt-out by using the following link ("Use of Adobe Marketing Cloud by our business customers" section): http://www.adobe.com/de/privacy/opt-out.html
We hope to deliver to you advertising for products and services you need or want. There are many ways to do this in the online advertising world. For example, we (or our business partners) may partner with websites and applications with whom you have shared your interests, conditions and concerns directly and ask them to serve our ads to you if you have expressed an interest in EMD Serono products or health conditions that our products treat. We may also partner with advertising companies that may place or recognize a unique cookie on your browser (including through the use of pixel tags), or use other technologies, to serve you ads based on your web browsing activity, purchases, interests and/or other information—a practice commonly referred to as interest-based advertising (“IBA”) or online behavioral advertising (“OBA”). These advertising companies may also use these types of technologies to recognize you across the devices you use, such as a mobile phone or a laptop, and serve you ads on websites you visit and applications you use. You can read more about IBA at a site offered by the advertising industry’s Digital Advertising Alliance (“DAA”), aboutads.info.
At this time, we do not respond to browser do-not-track signals.
The Web Site may link to various other web sites. EMD Serono assumes no responsibility for the information practices of sites you are able to access through the Web Site. These links to other sites do not imply affiliation or endorsement of a linked site.
The importance of security for all personally identifiable information associated with visitors to the Web Site is of utmost concern to us. Unfortunately, no data transmission over the Internet can be guaranteed to be secure. As a result, EMD Serono cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your personally identifiable information, we will take reasonable efforts to ensure its security on our systems.
Use of the Web Site is governed by the EMD Serono Legal Statement.
Your Personal Information
The categories of personal information we may have collected from you, the sources of that personal information, and how and with whom we may have used or shared such personal information during the past year include the following:
Category of Personal Information Collected
Source of Information
Purpose for Collection
Categories of Recipients
Contact information: such as your name, address, email address, telephone numbers, or other contact information
From you, your authorized agent, or family member; from public data sources; from your health care provider or other caregiver; from other parties such as conference organizers or publishers which have received personal information from you.
To communicate with you; to enroll you in programs or services; to send you catalogs, information, newsletters, promotional materials and other offerings from us or on behalf of our partners and affiliates; to offer you the chance to participate in contests or other promotional activities; when you contact us; when you request customer service or support; to complete your registration on our websites (“Sites”); to administer your account with us.
Our service providers, and our co-marketing partners, including select partners and affiliates that we believe may have or facilitate offers that may be of interest to you.
Payment information: name, card issuer and card type, credit or debit card number, expiration date, CVV code and billing address.
From you and your payment card issuer.
To check that the right person is using the right card or account, meets the requirements of the card brands or account issuers, and to make sure we are paid for what you buy.
Our service providers who process payments for us and who are contractually required to comply with laws and requirements applicable to payment processing, which may include Payment Card Industry Data Security Standards.
Legal information: fraud checks or flags raised about your transactions, the payment card you want to use, payment card refusals, suspected crimes, complaints, claims and accidents.
From you, the police, crime and fraud prevention agencies, payment card providers, the public, regulators, your and our professional advisors and representatives.
To protect you, other customers and our business against criminal activities and risks, make sure we understand and can meet our legal obligations to you and others and can defend ourselves.
Our service providers who help us with fraud protection and credit risk reduction, and law enforcement and other governmental authorities in accordance with applicable law.
Preference information: your marketing preferences, your account settings (including any default preferences), any preferences you have indicated, the types of services/offers that interest you, the areas of our Sites or Apps that you have visited or ways that you interact with our Sites or Apps.
From you, from our website technology interaction with your browser/devices and cookies and other similar technologies tracking the pages you visit, the marketing messages you open and the links you follow.
To enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites or applications (“Apps”), to provide you with customized Site or App content, targeted offers from us or others, promotions and advertising on our Sites or Apps, through other third party sites or apps, via email, text messages, or App push notifications that are offered by us or others that might be of interest to you.
Our third-party vendors and service providers that perform website analytic services for us or enable the customization of offers to you to improve your shopping experiences through our Sites, our Apps or elsewhere.
Communications: communications we have with you. Please note that we may record calls to our customer service team or other sites for quality assurance.
To handle your requests, to contact you when necessary or requested, including responding to your questions and comments and providing customer support, and to obtain customer feedback and improve our customer service and customer shopping experience.
Our service providers who assist us with customer service.
Voluntary information: any voluntary information you provide us with, such as responses to surveys or competitions and social media account details.
From you and your social media account provider.
To know you better, make our communications with you more personal, learn and improve from your survey feedback, organize events and pick competition winners.
Our service providers who administer surveys and promotions, and our co-marketing partners.
Personalization: your journey online and how you use our Sites and Apps, whether and when you open our marketing emails and respond to our advertisements.
From you, from our Sites or Apps technology interaction with your browser or devices and cookies tracking the pages you visit.
To improve our Sites, Apps, products and services, customer service, and customer shopping experience.
Our third-party vendors and service providers that perform website analytic services for us or enable the customization of offers to you to improve your shopping or website experience for our Sites, our Apps or elsewhere.
Device information: IP address, internet provider, operating system and browser used, type of device (such as laptop or smart phone), device cookie settings and other device details (such as MAC address and geolocation), if you use our Sites or Apps and permit them to obtain your precise geolocation.
From you and from our website or app technology’s interaction with your browser or devices.
To make sure our website and app technology works properly with your device and make sure you can see and use our intended website and apps on the device you are using, for analytical and demographic purposes, and to provide offers that may be of interest to you.
We also will use this information to protect the security and integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
Our service providers who help us with fraud protection, and third-party vendors and service providers that perform website analytic services for us or enable more relevant offers to you on our Sites, our Apps or elsewhere.
Information automatically collected from your browser: when you use our Sites or Apps, some data is automatically transferred from your browser to our server, including your browser type, operating system type or mobile device model, viewed webpages, links that are clicked, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Sites or Apps, the amount of time you spend viewing or using the Sites or Apps, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Sites or Apps.
From you and from our website or app technology’s interaction with your browser or devices.
We will use this information in an aggregated non-specific format for analytical and demographic purposes.
We also will use this information to protect the security or integrity of our websites and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
Our third-party vendors and service providers that perform website analytic services for us or enable the customization of offers to you to improve your shopping or website experience and the relevance of offers to you on our Sites, our Apps or elsewhere.
Your California Privacy Rights
If you are a California resident, California law provides you with the following rights with respect to your personal information:
- The right to know what personal information we have collected, used or disclosed about you.
- The right to request that we delete any personal information we have collected about you.
No Sale of Personal Information
We do not sell your personal information, as defined in the CCPA.
You may submit requests to delete and/or to know personal information we have collected about you by accessing our California Consumer Rights request portal at:
or by contacting our Toll-Free Telephone Number at:
+1 (888) 914-9661 (PIN 659429)
We will respond to your request in compliance with the requirements of CCPA or other applicable law.
Verification of Your Identity
When you exercise these rights and submit a request to us, we or our partners will verify your identity by asking you to authenticate your identity via standard authentication procedures. For example, we may ask for your email address, order numbers of previous orders of our products and services, the last four digits of a credit or debit card or bank account number used to make a purchase, or the date of your last purchase from us. We also may use a third-party verification provider to verify your identity.
If you make a request under the CCPA, we will not discriminate against you in any way. For example, we will not deny you goods or services, charge you different prices or rates for goods or services, deny you discounts or other benefits or impose penalties on you, or provide you with or suggest that you will receive a different level or quality of goods or services.
You may permit an authorized agent to submit a request to know or to delete your personal information. If we receive a request on your behalf, we will ask that person to give us proof that you gave that person written permission to make a request for you. If that person does not provide us with written proof, we will deny their request so that we can protect your personal information.
Last updated June 2020.