EMD Serono Privacy Policy

Effective Date: December 2022


EMD Serono, Inc. (“EMD Serono”) respects the privacy of every individual who visits its websites (the “Websites”). This Privacy Policy outlines the information EMD Serono will collect, how we may use that information and with whom we may share that information.

Your Acceptance of These Terms

By using the Website, you  agree to this Privacy Policy (“this Policy”). If you do not agree to this Policy, please do not use the Website. Your continued use of the Website following the posting of changes to these terms will mean you accept those changes. EMD Serono will, however, use Personal Information (defined below) only in accordance with the version of the Privacy Policy under which the information was collected.

How Do We Collect and Use Your Personal Information?

EMD Serono  may collect Personal Information such as your name, mailing address, and email address (“Personal Information”) in certain instances.  For example, we may collect information directly from you through your interactions with us when you sign up for a service, enter into a contract with us, submit an application to us, participate in a survey, contest, or other service that requires registration or subscription and through various other engagements we may have with you. We may use technologies that automatically collect information when you visit our Website, view our advertisements, or use our products or services. We also may collect information about you from third parties, such as our vendors, suppliers, contractors, and business partners.

Depending on the relationship with EMD Serono, we may collect Personal Information for a number of purposes, including, but not limited to: (1) for business operations (marketing and sales, research and development, patient support, donations and sponsorships, communications); (2) for business administration (finance and accounting, human resources, prevention and investigatory activities); (3) for business management (internal audit, asset management, system and business controls); and (4) as necessary to protect the health, safety, and security of EMD Serono personnel; (5) to comply with legal requirements and obligations; (6) operate the Website, (7) respond to your question or request, (8) communicate with you about our products or services via email; and (9) send information to you.

For Websites that are directed to consumers and/or patients, EMD Serono may collect Personal Information when you: (1) obtain a free information kit about an EMD Serono product; (2) connect with a financial support specialist; (3) connect with a nurse or other healthcare provider; (4) share a story regarding your healthcare; or (5) request marketing communications.

For Websites that are directed to physicians or other healthcare providers, EMD Serono may collect Personal Information when you: (1) connect with a sales representative; (2) request information about an EMD Serono product; (3) report an adverse event; or (4) register to participate in a provider support program. Please click here for the specific HCP Privacy Notice.

Do We Disclose Any Personal Information to Outside Parties?

We may share Personal Information with the following:


The Websites are not directed at individuals under eighteen years of age, and EMD Serono does not intend to collect any Personal Information from such individuals, unless otherwise stated at the time such information is collected.

Information Collected Automatically

EMD Serono may automatically collect non-Personal Information about your use of the Websites, such as the name of your internet service provider, the EMD Serono web pages you have visited, the date, time and duration of your visit, your IP address and the Internet address of the website from which you linked directly to our Website. 

EMD Serono may use this information for statistical purposes to analyze and enhance the Websites, and may aggregate this information and share such aggregated information with business partners, sponsors and other third parties for various purposes including product and service development and improvement activities. For example, we use browsing data to create aggregated statistics (such statistics do not show data about a single user but only about the collected data of a number of users), to learn what is of interest to users in order to improve the Website and its offerings. We also use the browsing data for maintaining or restoring the security of our Websites or to detect and correct technical defects and errors. We also collect data about the location of the devices accessing our Websites for statistical purposes (such as statistics regarding from where visitors access our Website); you can control the authorization for this using your browser settings.


We use cookies to enable and facilitate the use of the Websites, for example to optimize the presentation or display of content. “Cookies” are small text files that enable the Websites to store information on your device, including mobile phones or laptops, and retrieve it later (e.g., when you visit our Websites again later). The use of cookies, for example, enables the Websites to “remember” the language in which we are allowed to present our content to you. We include the following three categories of cookies on our Websites:

Web Analytics Services

This Website may use a number of third-party web analytics services, including those provided by Google, Inc. (“Google”) and Adobe Systems Software Ireland Limited ("Adobe"). Services such as Google Analytics and Adobe Analytics use cookies to help the Websites analyze how users use the site. This means that information about you and your use of the Websites is transmitted to Google, Adobe or other services that we may use and processed on our behalf for the purpose of compiling reports on website activity, measuring website visits and visitors and providing similar services for us. This includes the transmission of your IP address, but it will not be merged with other Google, Adobe or other third-party data. If we use Google Analytics, Adobe Analytics or other web analytic services, you can opt-out from being tracked by them as follows:

For Google Analytics, you can opt-out by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: http://tools.google.com/dlpage/gaoptout?hl=en.

For Adobe Analytics, you can opt-out by using the following link ("Use of Adobe Marketing Cloud by our business customers" section): http://www.adobe.com/de/privacy/opt-out.html.

Internet-Based Advertising and the Advertising Option Icon

We hope to deliver to you advertising for products and services you need or want. There are many ways to do this in the online advertising world. For example, we (or our business partners) may partner with websites and applications with whom you have shared your interests, conditions and concerns directly and ask them to serve our ads to you if you have expressed an interest in EMD Serono products or health conditions that our products treat. We may also partner with advertising companies that may place or recognize a unique cookie on your browser (including through the use of pixel tags), or use other technologies, to serve you ads based on your web browsing activity, purchases, interests and/or other information—a practice commonly referred to as interest-based advertising (“IBA”) or online behavioral advertising (“OBA”). These advertising companies may also use these types of technologies to recognize you across the devices you use, such as a mobile phone or a laptop, and serve you ads on websites you visit and applications you use. You can read more about IBA at a site offered by the advertising industry’s Digital Advertising Alliance (“DAA”), aboutads.info.

We want it to be easy for you to understand how we and our business partners use information to serve ads tailored for you and to opt-out from targeting based on IBA. To this end, our business partner has licensed the DAA Advertising Options icon, see bottom of this page, which appears in our ads served using IBA, and agreed to adhere to the DAA Self-Regulatory Program for IBA. To learn how to opt-out of having the information collected from you used for IBA purposes on the particular device on which you are accessing this Policy, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/choices/. If you have any questions about our use of IBA or participation in the DAA Self-Regulatory Program, please do not hesitate to contact us at dataprivacy@emdgroup.com

Response to “Do Not Track” Signals

Some Internet browsers include the ability to transmit “Do Not Track” signals.  Since uniform standards for “Do Not Track” signals have not yet been adopted, EMD Serono does not process or respond to “Do Not Track” signals.

Links to Other Websites

The Website may link to various other web sites. EMD Serono assumes no responsibility for the content and information practices of sites you are able to access through the Websites. These links to other sites do not imply affiliation or endorsement of a linked site.


The importance of security for all Personal Information associated with visitors to the Websites is of utmost concern to us. Unfortunately, no data transmission over the Internet can be guaranteed to be secure. As a result, EMD Serono cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your Personal Information, we will take reasonable efforts to ensure its security on our systems.

Terms and Conditions of Use

Use of the Website is governed by the EMD Serono Legal Statement which can be accessed here.

Changes to this Privacy Policy

This Privacy Policy may be revised from time to time as we add new features and services, as laws change, and as industry privacy and security best practices evolve.  We display an effective date in the upper left corner of this Policy so that it will be easier for you to know when there has been a change.  When we make a change to this Policy regarding use or disclosure of Personal Information, we will provide notice on the Websites.  Small changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice.


If you have any questions about this Privacy Policy, please contact us at privacy@emdgroup.com.

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