EMD Serono Launches New Fertility LifeLines™ Portal to Increase Support and Access for Patients Impacted by Infertility
- EMD Serono's evolved patient support program streamlines savings programs for optimal patient support access to enhance patient experience for those undergoing fertility treatment
ROCKLAND, Mass., Nov. 29, 2021 /PRNewswire/ -- EMD Serono, the biopharmaceutical business of Merck KGaA, Darmstadt, Germany in the U.S. and Canada, announced the launch of its enhanced Fertility LifeLines™ patient support program, based on input from reproductive health medical professionals and patients on their fertility journey.
The new Fertility LifeLines™ portal, located at www.fertilitysavings.com, combines all patient support aspects – from financial assistance and access to resources, to the ability to contact live support staff – within a single portal location, with new simplified processes designed to elevate the patient's experience in determining eligibility for our fertility patient support programs and matching eligible patients with the optimal fertility medication pricing to support their fertility journey.
"At EMD Serono, we know the path to growing a family is not always easy; that's why we are leading the way in accessing our fertility medications and enhancing the patient experience through our evolved patient support services," said Libby Horne, SVP and Head of Fertility and Endocrinology business at EMD Serono. "With more than 20 years of legacy in the fertility community, the new Fertility LifeLines™ launch underscores EMD Serono's ongoing commitment to supporting those on their parenthood journey."
The new Fertility LifeLines™ portal is a user-friendly, web-based and mobile-friendly application, streamlined to determine a person's eligibility for savings programs, secure financial assistance in a timely manner, and allow for status tracking. This differentiated platform prioritizes the patient experience by helping eligible patients paying for their own medication to easily determine the best program and price based on their individual circumstances.
Fertility LifeLines™ will continue to provide access to live support staff, offering infertility information, insurance coverage options, and other resources. In addition, as part of the evolved programming, patient support staff have been trained to track a patient's savings program application status.
"Our market research data shows that cost was the most cited barrier to seeing a fertility specialist, independent of income," said Dan Van Horn, SVP and Head of Market Access & Patient Solutions at EMD Serono. "By improving our savings program process, while providing direct support to patients as needed, Fertility LifeLines™ can help save patients valuable time and increase the likelihood that they will continue with their family-building plans."
HCPs and patients can visit the new Fertility LifeLines™ portal by clicking here: www.FertilitySavings.com
About EMD Serono, Inc.
EMD Serono - the healthcare business of Merck KGaA, Darmstadt, Germany in the U.S. and Canada -aspires to create, improve and prolong life for people living with difficult-to-treat conditions like infertility, multiple sclerosis and cancer. The business is imagining the future of healthcare by working to translate the discovery of molecules into potentially meaningful outcomes for people with serious unmet medical needs. EMD Serono’s global roots go back more than 350 years with Merck KGaA, Darmstadt, Germany. Today, the business has approximately 1,500 employees around the country with commercial, clinical and research operations in Massachusetts. www.emdserono.com.
About Merck KGaA, Darmstadt, Germany
Merck KGaA, Darmstadt, Germany, a leading science and technology company, operates across healthcare, life science and electronics. Around 58,000 employees work to make a positive difference to millions of people’s lives every day by creating more joyful and sustainable ways to live. From advancing gene editing technologies and discovering unique ways to treat the most challenging diseases to enabling the intelligence of devices – the company is everywhere. In 2020, Merck KGaA, Darmstadt, Germany, generated sales of € 17.5 billion in 66 countries.
The company holds the global rights to the name and trademark “Merck” internationally. The only exceptions are the United States and Canada, where the business sectors of Merck KGaA, Darmstadt, Germany operate as EMD Serono in healthcare, MilliporeSigma in life science, and EMD Electronics. Since its founding in 1668, scientific exploration and responsible entrepreneurship have been key to the company’s technological and scientific advances. To this day, the founding family remains the majority owner of the publicly listed company.